When Microsoft can steal the thunder with a one page website, with nothing on it, you know something has gone terribly wrong.
When company press releases are about accessories, colors, and feature announcements (we should have had from the start) something has gone terribly, terribly wrong.
No, it’s not Apple’s fault all alone. We as a society it seems are coming out of the iPod trance.
The iPod will give us video and touch screens and forever be the icon, but mobile phones are giving us touch screens, video and music all the same.
For iPod to survive it needs to be seen as a lifestyle device not simply a media player. The iPod also must have content. We are in the era of the PSP, the Nintendo DS, Windows Mobile and 8GB hard drives on mobiles.
It is time for the iPod to grow up. We have asked for it long enough. We want iPod phones and we want iPod video. We want it so bad that people are creating false images, news outlets are reporting false stories. It’s getting bad.
These items must come if the iPod is to stay on the playing field. Apple must change the public perception of the iPod as to what it is as a device into something greater or Apple will have it’s number retired and the iPod sent to the Hall of Fame.
Yes, I know iPods are still selling, but the market is evolving and as I have revealed in the earlier portions of this long tirade, it is only a matter of time before the next “RAZR” is an iPod killer.
Why wait until then? Adapt now ahead of the curve. Produce phones. Evolve past audio. Completely.
Not simply emblazon iTunes on another manufacturers handset, but work to evolve the device into something which captures the times and presses us forward all in one fell swoop the same was done with the iPod…in the beginning.
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