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Sprint Nextel introduced a music store for cellphones Monday, the first to offer direct-to-phone wireless downloads.
Sprint’s store offers music downloads for $2.49 each, compared with 99 cents a song at Apple’s iTunes Music Store or RealNetworks’ Rhapsody.
The store works with only two new Sprint phones, which sell for $230 and $250 after rebate and contract. Customers must also invest in a data plan for their cellphone service, a $15 to $25 a month add-on.
Without the data plan, Sprint charges 2 cents a kilobyte for data transfer, so one song download could end up costing $22.50 in purchase and data charges.
Phil Leigh, an analyst with Inside Digital Media, says Sprint’s offering is “way overpriced.”
Longer term, he noted, the convenience “will be attractive to many people once the price comes down.”
Cingular introduced a music phone in September, the poorly reviewed ROKR, which connects to iTunes via PC to transfer purchased songs. Songs can’t be purchased directly on the phone.
Cingular and Verizon say they will have their own music stores in 2006.
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