And just like that, the most gifted, most wish listed and most talked about by Amazon, but only in a positive way item, the Kindle, is finished. Just in case you begin to think, “here we go again” let me first inform you that this is not another Amazon will be the best competitor against Apple article. Nevertheless, you can withdraw an Amazon, Apple dialog from the text. Now back to topic, which is the necessary death of Amazon’s beloved Kindle, which is definitely finished.
“How so?” one asks.
Let me first mark this by saying I pondered over the “Why Amazon Must…” article written by the ever popular Apple evangelist, MG Siegler at TechCrunch, and I do agree with MG that Amazon must and should create an Android device, but for different reasons.
So what is your reasoning behind this?
Besides the fact that these are no-brainer decisions, Amazon needs to cover their ass on the investment they have made so far on the Kindle and I don’t think any of us can make it through six months of speculative posts scattered across the Web about what essentially still to most is vaporware. But in case you require more than my unparalleled Vulcan-like reasoning dispensed as a Spider-Man Pez candy in one highly concentrated sentence, here are two thoughts that I have compiled on the matter, broken down for you to digest as if they were Gerber’s baby food.
1. Amazon has a significant investment and presence in cloud computing. An Android device, be it a smartphone or a tablet could be just the component that Amazon requires to catapult their cloud computing services to the forefront and ahead of services such as Mobile.me. (In fact, while preparing this, Amazon released a cloud based music solution for Android. So much for being too busy to press the publish button earlier this week.)
2. Today’s phones and now our tablets serve equally as doorways to consumption and items for utility, if not more. Amazon is the undisputed king of internet retail when it comes to physical goods (consumption). It should not take much to transition consumers to include and ultimately prefer making their digital purchases with Amazon as they do their physical.
Additionally I would like to highlight a point that I agree with, previously presented by Dan Frommer, in “How Amazon Could Quietly Become a Huge Tablet Player”. Dan makes several hearty vaunts on the topic but the one where he states that Amazon’s music store and video services are essentially second to only Apple is one of the strongest if not the strongest point made.
The distance from or closeness to iTunes does not matter. What does matter is that Amazon, aside from Google should be the number one destination for all things Android. To miss the opportunity to connect that to a device that could serve as a gateway to other products and services would be like failing to connect a Velcro chinstrap on your helmet before bungee jumping.