It is not everyday you get a to ask a billionaire a question. Today, Starbucks CEO Howard Schultz, will give a webcast that includes a Q&A session, effectively launching a 14-city book tour for his new work, “Onward: How Starbucks Fought for Its Life without Losing Its Soul”.
Schultz’s first work, “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” told how he built Starbucks from a fledgling coffee shop to an international business success story. The new book “Onward” follows Starbucks and Shultz after he returned to his duties as CEO in 2008 after stepping down in 2000.
You can consider this a sequel to the previous work, but it is safe to read if you missed the first. With Onward, you get more stories, managerial insights, business strategies, leadership principles and more. But the gold of Onward is learning the personal philosophy of the billion-dollar CEO as he gives it to you first hand. Webcast | Question page
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