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Google will begin selling adspace on eBay in the form with a new service called “click-to-call”. The collaborative effort is being touted as a means to provide eBayers another option to find the items that they are looking for. Essentially, buyers will be able to click a link and call up a seller. Chief Executive Meg Whitman had this to say about the project.

“We have a chance to create a whole new way for buyers and sellers to connect online and to create what we hope will be a significant revenue stream for both eBay and Google,”

eBay and Google both are hoping this will be a hit as they will be able to finally generate significant revenue from services such as Skype and Google Talk. The acquisition of Skype by eBay has been subject to much speculation, this upcoming “click-to-call” feature may answer some of the questions that have been raised as to what an online-auction company will do with a phone service. The recently announced partnership makes use of both Google Talk and Skype services and although terms of the deal were not provided eBay does not expect any impact financially for the next two years.

Google gets a side benefit from the deal by becoming the exclusive provider of text advertising outside of the US. The two companies expect to begin testing joint services early 2007.