Ericsson seems to be the one manufacturer making strides with making relationships with content makers, however the lack of major involvement with Sony BME is really intriguing. I know they do have agreements and work together but at times it almost seems as if the companies are just waiting to separate. Sony Ericsson in my humble opinion really has the potential to be a force in the media. Notice I said media not just phones. Maybe because Sony is so all over the place, Sony Ericsson can’t get it together to reach the full potential. Anyway with all that said Ericsson recently signed a deal with Pocket Group (I thought this happened already maybe I’m day-dreaming). Now Ericsson can give providers content from artists like Prodigy, Fat Boy Slim and Basement Jaxx.

Another thing I find interesting is the manufacturers and not the cariers are always the ones making the announcements in regards to reaching agreements with content providers, which totally sucks. To me it seems the carriers shoiuld be securing the content and the manufacturers developing the means to transmit the content in the best way possible. I wouldn’t be surprised if sometime during the next generation of mobile that a manufacturer completely bypasses the existing methods and creates its own carrier as it stands right now, many manufacturers are developing the pipelines, the netwroks and almost all of the technology for some carriers who essentially are just rebranding a particular manufacturers product.

Well along with this ramble the new Ericsson agreement allows operators to provide full-track downloads, ringtones, ringback tones and video tones from artists on the Pock Group roster. Press release in the forums
- BigBerries