Business 2.0 ran a little spread on the croc for April 2006 in the Best Secrets Issue. Included was brief interview with Lacoste USA CEO Robert Siegel, who has been there since 2002.
With Robert Siegel at the helm, the company has gone from 11 to 46 locations and improved the US position of Lacoste total sales from an abysmal 5th place to numero uno.
Anyway online at Saks Lacoste had a few items, which spurred me to go outside. I didn’t make it to Saks but managed to make it into Nordstrom, and Lacoste has definitely made some improvements.
In particular I favored the track jacket for men, the velour jack for women and the polos for both (women and men).
Enjoy Lacoste
Mark them as sweet.
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