Starting off Ericsson, (not to be confused with Sony Ericsson) today was trading at its 52 week high, the recent moves made by the company is definitely paying off for its investors.
Optimus, not the Transformer but the Portuguese mobile operator in the Sonaecom group, wants Ericsson for its web protocol subsystem. Ericsson is getting the call because Optimus desires to significantly improve its 3G network through offering quality multimedia services and features
Working with Ericsson opens the door to new possibilities for Optimus, allowing them to provide feature rich servies to their customers, while simultaneously reducing costs and speeding up product and service release times.
An example of such products to be introduced as a result of working with Ericsson will be a service by the name of weShare. weShare allows mobile phone users to share media, including music, photos and video clips while still talking on the phone.
Optimus gets mobile soft-switch, HSDPA and reduced costs, mobile phone users get better services and more features
Pretty sweet deal if you ask me.
From kauppalehti and sportbusiness
On the other side of the things, the 6 year deal for $ 88 million to have global sponsorship of the Womens Tennis Association is starting to take shape.
Sony Ericsson has revealed plans to significantly improve the overall eperience for fans of womens tennis.
One of the noted changes includes wireless microphones on both the players and the umpires calling the line and the launch of the Sony Ericsson WTA Tour’s “Girls On Tour” website.
Other enhancements include player diaries, ringtones, live scoring direct to your mobile phone and mobile games. To top it off Sony BMG is even going to throw in a few music acts on the tennis tour!
Sony Ericsson is looking to provide a unique and exciting experience for fans of womens tennis. Not only for those enjoying the matches through the home or mobile experience, but you also providing new ways to entertain those who follow the matches in person.
That’s all for todays Sony Ericsson brief.
- BigBerries
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