From Sprint

The local communication company which is a part of Sprint Nextel has unveiled its new logo and name. EMBARQâ„¢ is the name of the new company. Daniel R. Hesse, who is expected to be the new company’s CEO made the announcement.”The company’s new name, EMBARQâ„¢, and logo are meant to signal the way we will do business and establish what a next-generation local communications company can be,” Hesse said.

EMBARQâ„¢ is expected to make a dramatic entry in the local market. Once seperated from Sprint Nextel it will serve as the fifth largest local communications company in the US, with 7.4 million access lines and approximately 20,000 employees.